TOI reports ‘Chocolates healthier than most fruits’!!!

I refer to the Times of India dated 8th Feb.

I quote :

Chocoholics, you can now gorge on your favourite treat without a sense of guilt, for scientists have claimed that it’s actually healthier than many fruits. Not only that, but chocolate is being heralded as the latest ‘super food’ by the scientists who carried out a study. They have proved that it is packed with more healthy plant compounds and antioxidants gram-for-gram than fruit juice and provides far more nutritional goodness than food experts had previously thought.

Wow! This sounds good! But wait, don’t grab the chocolate bar just yet…

The scientists have based their findings on a comparison of cocoa powder, the raw ingredient of chocolate, with powders made from fruits like acai berries, blueberries, cranberries and pomegranates, …

Yikes! They are comparing the cocoa powder with powder made from the poor fruit! And then you claim that cocoa is better than fruit. Now, now, how ridiculous can you get. Next, they are going to claim that cocoa powder is even more valuable than Sachin Tendulkar.. oh! powdered Sachin Tendulkar that is.

A fruit is not some inanimate element with static properties, which would be the same regardless of drying or grounding. It reverberates with life, and in keeping with its biotic nature, goes stale or bad as time goes by. Making a dry powder from it, negates the whole idea of a fresh fruit. It lays waste to its vitamins and anti-oxidants. That’s why processed food is such a sham.

The guys making this claim with a straight face – supposedly ‘scientists’ at the Hershey Center for Health & Nutrition in the US – well the less said about them the better. They join the hall of fame of the economists rooting for lesser regulation for Goldman Sachs, the climatologists arguing why global warming is just a blip, and the doctors arguing why cancer tests proved to be useless are still necessary.

But the journalists reporting this, could we not expect them to be a wee bit more vigilant, or are they too…

Yours truly,

Vivek Shroff (vivekshroff@mac.com)

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